McDonald Essay Example | Topics and Well Written Essays - 1000 words

McDonald - Essay Example They can be defined as a set of specific business ideas and actions plans which can help an organization to achieve consumer satisfaction and success in the business in the long run. McDonalds is a fast food chain which is preferred by almost every age group across the world. The main source of revenue food McDonalds is sales of fast food items, such as burgers, French fries, soft drinks, milkshakes, and desserts. It has always responded to varying consumer trends and has established itself as one of the most recognized brands in the world. Analysis of McDonald’s marketing strategy shows that it has certainly focused on its target segment and has understood the demand of its consumer market very well. For this reason, the 4p’s of marketing can be applied for the evaluation of McDonald’s current marketing strategy: Product includes a company’s method of preparing and producing products which would eventually develop the understanding of every customer regarding that particular company’s product and services. McDonalds in its services and products incorporates distinctive features, which depict the physical and the non physical characteristics of the services and product. As stated by Kincheloe (2002), McDonalds have learned the etiquettes and customs of their customers and have accordingly offered them with such various menus, which are very different to those that are offered by McDonalds to the global market. For instance, in India McDonalds has completely eradicated ingredients like beef, mutton and pork from their menu and as an alternate they offer a vegetarian menu to them and also the cheese and sauce as well which are purely vegetarian. Place consists of the delivery channels and the supply chains of the business. It is imperative in McDonald’s business strategy that to have a proper place of its business so that it can offer its